ILY is an independent media outlet and brand studio that creates safe spaces for vulnerability and explores how today’s generation defines, expresses and experiences love.
Founded in 2016, ILY is an independent media outlet and brand studio that specializes in exploring how today’s generation defines, expresses and experiences love.
We tell modern love stories in a variety of formats–from digital cover stories, featured editorial, original video series, to branded content, multimedia campaigns and immersive events.
ILY inspires people to expand their definition of love while simplifying their understanding of it.
For 2021, ILY will change in form and medium every other month, exploring different formats to strengthen the way we tell stories about love and hone in on our purpose, prompting us to ask ourselves what would ILY feel like if instead of a magazine, it was a….
Coffee book, short film, clothing brand, multimedia platform, zines, etc.